| Deep in the remote highlands of China, Mongolia and Tibet grows a little red berry called goji. The dried fruit is neither as tart as the cranberry nor as sweet as the raisin, but possesses a delightful flavor all her own. A hardy plant that can survive for hundreds of years—even in the harshest of climates—she was believed to transfer her gift of longevity to all those who consumed her tasty berry. Scientific research has borne out the goji berry’s reputation as "the herb of longevity". Studies in test tubes, animals and real human beings have shown it has a high capacity for absorbing super-oxide free radicals. That means it fights the natural effects of aging. The goji berry’s "live long" reputation may also stem from its ability to support the liver and kidneys. According to traditional Chinese Medicine, these two organs are to blame for many age-related problems. And finally, drinking the juice of the little red berry just makes people feel good. In the language of Chinese medicine, goji nourishes the "chi" (or vital energy) and brightens the "shen" (or spirit).
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